I have a very special relationship with the fitness industry - I spent 15+ years as a CrossFit® coach / personal trainer / content creator in both the UK and UAE; 2 of these years were spent working with AthElite. I helped this Dubai-based company design and test workouts for local CrossFit® competitions, and later their online program. When an opportunity to brand and build their clothing line came along, I literally pounced.
The company’s main aim was to design high-quality workout gear / activewear that was bold and recognisable, yet simple and versatile. They wanted an “Original” logo, plus a vast array of designs for clothing and merchandise: patches, stickers, etc. I was given unlimited creative freedom with this one - both a gift and a curse (because where do I stop?!)
I’m very proud of the results we achieved, and I occasionally throw on my “HLM Skull Tee” for a particularly gruelling workout ;)
AE Original
AE Original
AE Tactical (Reverse)
Caffeinated (Reverse)
Deviate Casual
Deviate Casual
Barbell Club (Reverse) Available In 4 x Colour-Ways
Barbell Club: Level Up (Reverse)
HLM Skull Tee (Reverse)
ELEVATE YOUR BRAND IDENTITY
The first step to elevating your brand is by telling me a bit about you and your company. Following this we will arrange an online Discovery Call so that we can discuss your project in more detail.
I can’t wait to hear your story!